Future Implications

In this day and age, if you or your company does not have a digital outlet for consumers to purchase your goods, chances are, your company is getting left in the dust by it’s competitors. Especially when it comes to the retail realm. In an article written by Charisse Jones, she talks about why big … More Future Implications

Differentiation

Sprint and T-Mobile are two telecommunication companies who utilize Twitter. Both companies are 3 (T-Mobile) and 4 (Sprint), respectively of the top four mobile phone powerhouses (Verzion 1, AT&T 2, according to root metrics). Sprint and T-Mobile utilize their Twitter accounts totally different ways.  Sprint’s Twitter account is more advertising focused, along with keeping customers … More Differentiation